You’ve just applied your favorite perfume. Its scent fills the air and lingers around you. When you walk into a room, it’s often one of the first things people notice. It subtly communicates something about you, shaping their expectations and influencing how they perceive and interact with you. Your scent might evoke memories or emotions…
Author. I’ve traveled by road many times, and I’m always amazed at how drivers instinctively know the way. What fascinates me is that they do this without GPS, yet we always arrive at our destination on time and in one piece. When there’s heavy traffic, I’ve watched drivers navigate unmarked roads, weave through streets and…
5 You recently wrote a book on gardening. During your marketing campaigns, you focused your efforts on business executives, assuming they had the purchasing power to buy your book and the resources to apply your insights. But three months in, you’ve seen little to no spike in sales. The issue here isn’t the quality of…
Close your eyes. Think back to your favorite book, or if you can’t choose just one, think about all the books you’ve loved. Now, imagine a world without those books. A world where you have nothing to pass the time, where you have to travel great distances and spend heavily just to hear authors speak,…
You decide to write a book. You lay out your tools—notebook, pen, and laptop—on your writing desk and realize that you’re at a loss for where to begin. You decide that maybe today’s not your day and pack up your things for another time. As your schedule would have it, that day never comes, and…
You’re seated in your writing space with a notebook, laptop, and a pen before you. You power on the laptop, open a new page, and you’re set to begin writing. You title the write-up, and after that, it feels as though someone sucked your mind clean of ideas. No matter how hard you rack your…
You are at a networking event when you come across a thought leader in your field who you’ve been following for some time. Naturally, you approach them, strike up small conversation and exchange business cards with them before parting ways. A business card, like the name implies, is a small card that contains relevant information…
