I am an agricultural economist by profession, and during my undergraduate studies, we were required to plant various trees and crops as part of our coursework. I vividly recall one particular course where we were tasked with planting tree crops, with each department assigned different types. This was during my third year, or 300 level….
“Provide an experience that is both useful, usable, desirable, and differentiated, and you will create demand for your brand and delight your customers.” David Armano I once wanted to purchase an online course. Prior to paying for it, I checked to see what other people had to say about it. After going through lots of…
I once visited a compound whose floor was tiled with interlocking bricks. It was done in such a way that you couldn’t see the ground underneath. I fell in love with the tiling because I believed that it would keep grasses from sprouting. How wrong I was. For a while, the compound maintained its new…
Close your eyes for a moment and picture a world without books. A place where knowledge is passed down solely through word of mouth or by sitting directly under a thought leader. In this world, you’re searching for a specific piece of information. You’ve asked several people you believed knew the story, but their accounts…
If you’re familiar with the Holy Bible, you may recall a passage that compares believers to light. The purpose of light is to illuminate and chase away darkness. However, when a lamp is lit and then hidden, it cannot fulfill its purpose. That’s why a lamp is placed on a stand, not under a basket,…
Memoir isn’t the summary of a life; it’s a window into a life, very much like a photograph in its selective composition. It may look like a casual and even random calling up of bygone events. It’s not; it’s a deliberate construction. ~William Zinsser A memoir is a nonfiction book that captures a particular period…
When I was younger, I had the daily responsibility of washing the dishes. My mom was strict about it, making sure I never skipped a day. One day, a bottle was added to the pile of dishes. My mom wanted to use it for storing kitchen condiments, so I needed to clean it carefully. As…
You’ve just applied your favorite perfume. Its scent fills the air and lingers around you. When you walk into a room, it’s often one of the first things people notice. It subtly communicates something about you, shaping their expectations and influencing how they perceive and interact with you. Your scent might evoke memories or emotions…
Author. I’ve traveled by road many times, and I’m always amazed at how drivers instinctively know the way. What fascinates me is that they do this without GPS, yet we always arrive at our destination on time and in one piece. When there’s heavy traffic, I’ve watched drivers navigate unmarked roads, weave through streets and…
5 You recently wrote a book on gardening. During your marketing campaigns, you focused your efforts on business executives, assuming they had the purchasing power to buy your book and the resources to apply your insights. But three months in, you’ve seen little to no spike in sales. The issue here isn’t the quality of…
